People already know that smoking is bad for them, so we don't worry too much about telling people health facts. Instead, we focus on two strategies:

• Educate people on lesser-known facts about tobacco and the tobacco industry (such as the industry's anti-LGBT political contributions, their affect on global deforestation, etc.);
• Create a positive and desirable image for living smokefree.

We achieve both of these strategies through our events, magazine, trainings, sponsorships, videos, and more. By creating successful events with Las Vegas' most trendsetting LGBT people, we show the community that no matter what their identity is, they can achieve it better by living fresh and smokefree. Check out what events we have coming up to see our strategy in action by clicking here.

Click on a link in the "WHO, HOW, WHERE, WHY, and WHAT" menu above to learn more about CRUSH.